Understand lead scores
What the score means and why some prospects rank higher.
Each lead carries a score that estimates how likely they are to want the domain. Higher scores rise to the top of your queue.
The strongest signal is a weak current domain. A company on a hyphenated .com, or on a .io, .ca, .network, .money, or .exchange, has the most to gain from owning the clean exact-match name.
Note · Scores guide your order of work. They are a starting point, not a verdict. Your own judgment on a specific buyer always wins.
More in Managing leads
- Verify a contact. Confirm an email is real before you send, so outreach never bounces.
- Legal HOLD explained. Why some leads are frozen and cannot be contacted.