Reading your analytics

The three stories on the Analytics page: pipeline, sends, and landers.

Analytics tells three stories, top to bottom.

  1. 1Pipeline: the conversion funnel from research to closed, plus open ask, weighted pipeline, and revenue won.
  2. 2Sends: which template and variant actually earns replies, so you can pick the winner.
  3. 3Landers: how your for-sale pages convert, from visit to form to inquiry.

Use the time-window buttons to scope the outreach numbers to today, this week, this month, or ninety days.

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